Our Story
Born from love. Made for your little one.
How Soft Cuddles began
Soft Cuddles was born in 2024 from a simple truth that every mother knows — nothing matters more than keeping your baby comfortable, safe, and wrapped in love.
Founded by Varsha Gindra and Neha Rathod, Soft Cuddles began as a personal quest. As new mothers themselves, they searched for baby essentials that were truly gentle, breathable, and worthy of their little ones. When they couldn’t find exactly what they were looking for, they decided to create it themselves.
Every product in the Soft Cuddles range is made from 100% pure muslin — a fabric celebrated for centuries for its breathability, softness, and gentle touch. From swaddles to playsuits, towels to blankets, each piece is designed with the same love and care that inspired its creation.
Our Mission
To wrap every baby in comfort, every parent in confidence, and every moment in softness — because the earliest cuddles deserve nothing but the best.
Meet the Founders
Two mothers. One dream. A brand born from love.
Varsha Gindra
Co-Founder, Soft Cuddles
"A mother first, entrepreneur second. Varsha brings warmth and vision — ensuring every Soft Cuddles product feels like a warm hug.
Neha Rathod
Co-Founder, Soft Cuddles
"Driven by love for her little one, Neha brings thoughtful design to every product — ensuring each piece is as beautiful as it is gentle.